Communication Strategy & Implementation

The team from Wilken Communication believes in building strong relationships with media, ensuring that we target the right journalists and publications in order to get the best possible exposure for our clients.

  
Wilken Communication can assist clients to reach a national and international audience, by targeting a variety of media channels including:

• Broadcast (TV & Radio)

• Electronic Media

• Print (Newspapers & Magazines)

 

The management of Wilken Communication has many years worth of experience working with both local and international media on a daily basis.  They are supported by a dynamic team of experts and have extensive experience in handling and managing the following aspects of media relations:

 

• Strategic Planning – Assisting and advising customers to formulise and implement their PR and communications strategies, in order to reach their targets and audiences in the most effective manner;

• Media Releases - writing, translating and distribution of releases, press information and images to national media.

• Writing - writing of articles and marketing material encompassing a variety of industries including motoring, sport, technical, scientific and financially-related for a variety of publications and websites;

• Event Management including media launches, press conferences, trade exhibitions, customer days, etc;

• Management of Media Centres – facilitating and managing dedicated media centres at events.

• Sport Event Management – management of all media and public relations activities surrounding national and regional sporting events, including rugby, rally and track racing.

• Media Liaison & Publicity Management including organising of radio and TV interviews, coverage of events, etc to build awareness of a company and its products and services;

• Website development, management and copy writing;

• Plant Tours – developing and implementing plant tours as part of company’s broader communication strategies;

• Management of Vehicle Fleets, mainly for various vehicle manufacturers;

• Incentive/ Customer Trips - organising and management of trips;

• Publishing – compiling, publishing and production of newsletters, newspaper supplements and company journals for staff and/or customers and other stakeholders;

• Promotional Campaigns - management of internal and external promotional campaigns, direct mailers, etc.

• Internal Communication - Conceptualising and implementing internal communication strategies, including CRM projects and staff communication campaigns.

• Marketing Material - writing, creation and production of marketing material including brochures, banners, flyers, folders, etc.

• Annual Reports – writing and compiling information for annual reports, production and printing.

• Media Monitoring – providing detailed reports and research into coverage and publicity received by companies.